identity design

 this work is done by students in a mid-level computer-aided design course
 the courses’ emphasis is on design principles and visual communication fundamentals with a concentration on print graphics
 the class utilizes a variety of projects to introduce the technical aspects of the graphic design field as well as focusing on developing the working methodology necessary for good design
▷ serving as an introduction to the fundamentals of identity design, this self-promotional identity project covers logo development as well as its application to basic correspondence materials
in addition to design skills, it also provides the student an opportunity for self-reflection regarding their goals, aspirations, talents and future direction

▷ though presented hypothetically, it does offer the opportunity to produce something useful as the student moves forward in their career
▷ the final aspect of the project (shown here) is to assemble the mark and correspondence materials onto a presentation board for critique and evaluation

 

 

 

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